Victoria's Secret opens first Southeast Asia flagship store in Singapore

It's official: Singapore has earned itself its very first Victoria's Secret (VS) flagship store.

That's right, ladies. You can now enjoy the complete VS experience at this two-storey store located at Mandarin Gallery.

The 12,000 sq ft store is all that you'd imagine it to be: Screenings of past Victoria's Secret fashion shows, glossy black wall panels, plush cushion seats (for the men, of course), chandeliers and most importantly- drawers and drawers of lacy lingerie.

This is the American lingerie brand's first flagship store in Southeast Asia and it holds the full assortment of VS offerings from its famous Very Sexy collection, athletic line Victoria Sport and even the luxurious Victoria Secret Designer collection.

Look out for the winding staircase in the middle of the store that leads you to the second level, where you'll find Victoria's Secret PINK - a collection of flirty and colorful bras, panties and loungewear inspired by and targeting university-aged women.

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That's not to say older women are excluded.

Store manager Ceren Taylan, who hails from Turkey, told AsiaOne that she's seen 85-year-old women who have snapped up some items from the collection for themselves.

She said: "We have a huge variety and everybody can find something for themselves - from the smaller (bust) sizes to the bigger ones."

For those wondering, the Very Sexy Push-Up bra is the label's best-selling push-up bra. As for the overall best-seller, it is the Body by Victoria Demi bra ($115), touted to be soft and comfortable enough for everyday wear.

The Victoria's Secret PINK collection sells out very fast because of its "trendy and fresh" designs, Taylan said. This means new products will be introduced to the collection every two weeks or less.

When it comes to picking out the right type of bra to purchase, there will be trained bra specialists on hand to help shoppers.

In fact, the shopping experience is incomplete without paying a visit to the plush and spacious fitting rooms. Fans of the brand will love that they'll be greeted by pictures of sexy VS Angels Candice Swanepoel, Adriana Lima and more upon entering the swanky (and very pink) fitting room area.

Each room also comes equipped with a call button if shoppers need a hand from specialists as well as luxe furniture.

The products' price range varies for different collections but the most expensive one is the Victoria's Secret Designer collection, which starts at $255 for a velvet-lined bra with handmade lace details to about $800 for sleepwear.

The Victoria's Secret flagship is located at #01-01 Mandarin Gallery, 333A Orchard Road and opens daily from 10am to 10pm.

ssandrea@sph.com.sg

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